#beautifulNYC
Beautiful Listings
Perfecting the Property
WHOLE HOME STAGING & STYLING
We provide complimentary or low cost, customized staging solutions for all our listings.
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Staging enables would-be buyers to better visualize themselves living in a space, and beautiful design inspires positive emotional reactions that we find consistently lead to better sales results.
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BEFORE & AFTER
229 West 116th Street | South Harlem
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Provided a complete, perfectly customized staging solution for the seller
The Listing
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Unoccupied, Mint-Condition Loft Condo in the trendy South Harlem Neighborhood
Our Solution
SETTING RECORDS REPEATEDLY
of our exclusives have sold for a record price vs. comparable units in their building
100%
94%
of our exclusives have sold at
or above their asking price
how we do it
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Page views on StreetEasy and other listing platforms +10x that of comparable properties
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over 100 attendees at the first open house
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Received 18 offers within just 3 weeks of listing
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Closed with 15% increase in price per square foot vs. the last sale in the building just a few months prior
COORDINATING STRATEGIC RENOVATIONS
Turn Key. In addition to the old adage of location, location, location, this phrase is a key driver of real estate value. Mint and excellent condition properties consistently sell faster, and for considerably higher prices. And while renovation costs are largely quantifiable, properties that need renovations sell at deeper discounts than the costs would indicate and languish on the market.
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To aid our sellers in optimizing the results from their property, we work with them to identify and prioritize critical updates, and then coordinate with our trusted partners to get the work done in advance of listing.
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2 Bedroom, 1 Bath full-floor co-op in a historic Brownstone
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Full-of pre-war details and charm, the 1980s kitchen was an eyesore and lacked critical function for a family home.
The Listing
Our Solution
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Coordinated a complete kitchen renovation on behalf of the seller.
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New cabinets, appliances, an electrical update and installation of a dishwasher were completed for less than $14K in 3-weeks.
Our Results
BEFORE & AFTER
422 Second Street | Park Slope, Brooklyn
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7 offers were submitted within 10 days of listing.
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After a final and best, the property went into contract in under 3 weeks for more than $100,000 over listing price.
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The seller recouped multiples of the investment in the kitchen update: closing price was more than 50% higher than what was paid 4-yrs earlier.
Beautifully Presented
Perfecting the Marketing
On the Market
​Our advertising approach is both broad and targeted, and we distribute our listings to all major portals including:
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As real estate sales are the result of collaboration between two agents, each representing a buyer and a seller, we seek opportunities to partner and share information as appropriate with other agents.
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We extensively use social media as well as paid advertising opportunities on a range of platforms to promote select posts to a broader set of viewers.
In the past 3-years, our listings have been chosen on multiple occasions for inclusion in the "On The Market" column of the New York Times. Our relationship with its Editors has helped bring attention to our listings.
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Perfecting the Results
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MAKING LISTINGS MORE APPEALING TO A BROADER MARKET OF PROSPECTIVE BUYERS THROUGH DESIGN, CONSTRUCTION & BUILDING CODE KNOWLEDGE
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357 West 55th Street | Hells Kitchen
IT ALL COMES TOGETHER
Repairs, Renovations, Staging & Comprehensive Marketing Approach
ABOVE ASK | RECORD PRICE | JUST 3 WEEKS ON THE MARKET
BEFORE & AFTER
This 1 Bedroom home is located in a beautiful pre-war Co-op, on the best street in this trendy neighborhood - just a few blocks from Central Park.
The Problem
As a second home, it had been barely used by its owners for several years, and felt drab, outdated and was in need of repairs and updating.
Our Solution
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Based on our proposal, the owner gave us a budget to repair, renovate and stage the home as we saw fit.
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Coordinated: repairs, installed all new light fixtures and window treatments, and refreshed an outdated bath with new fixtures and hardware.
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A design plan, including changes to furnishings and accessories, de-cluttering and a thorough cleaning effectively staged the home.
DETAILED KITCHEN PROPOSAL PLANS PROVIDED
While the property was still in need of key updates and renovations to its kitchen and bathroom, we supplied a detailed plan with contractor quotes to solve for these, which made them less daunting to would-be buyers.
Our Results
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Listing well above the highest price for its line, hundreds of visitors saw the property between two open houses and many appointments.
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Received 7 offers within just 2 weeks of listing, and contract signed within 3 weeks.
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Closed at a price 50% higher than the last sale in the same line just 2.5 years earlier, representing a growth rate of more than twice the average for Midtown Co-ops.
Alterations and Combinations to foorplans changes your homes price point, allowing you to get the most return from your property
Our experience of renovations and re-allocating space and our love of real estate come together to ensure your outcome is optimized.
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We’re known for our ingenuity and excellency, and achieving beautiful results an affordable and timely manner.
VISUALIZING SPACE DIFFERENTLY
Whether you are buying or selling your new home, the temporary configuration of your space need not define your living experience.
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Before you sell or move into a new home we:​
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coordinate all repairs, renovations and touch ups in a timely, affordable manner
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propose different allocations of your space, suited to your individual needs
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assist in all facets of your real estate needs even after closing.
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Renovate - Combine - Reposition
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Accurate floorplans
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Combination plans
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Alternative plans that allocate your space differently
Simplistically, an apartment is a space defined by exterior walls, i.e. a box, that is in a specific location, on a specific floor and with a specific exposure. Typically, this means that aside from windows, doors and certain structural elements, the organization of the space can be changed to best suit the needs of buyers. We use our knowledge and experience to help Buyers to VISUALIZE SPACE DIFFERENTLY. For a sales listing, this means arming ourselves with alternative floorplans that suite a range of buyers. We also help buyers understand costs of construction and resale potential.
The Listing
